Growth Systems Architecture · Performance Marketing · AI Automation

Adgrox
Growth
Systems.

Agencies give you reports. We give you revenue. Paid media, creative strategy, WhatsApp automation, and AI funnels — unified into a single growth system. The brands we work with don't check dashboards. They check bank accounts.

View Case Studies
₹1.25Cr+
Ad Spend Managed
₹10Cr+
Revenue Generated
22+
Brands Scaled
22x
Peak ROAS Achieved
500+
Creatives Tested
22x ROAS — Home Décor Campaign
2x Bookings YoY — Amusement Park
+75% Orders — Beauty & Personal Care
+40% YoY Sales — Stationery & Lifestyle
₹70L in 1 Month · 9x ROAS — Stationery & Lifestyle
ROAS 3→6 — Casualwear Ecommerce
₹30L Revenue — Single Month
₹1L in 90 Days — Zero to First Sales
CPL ₹14 · 2x Conversions — Education Lead Gen
–17% CPL · 2x Conversions — Debt Management Firm
180 Conversions — CA & CMA Coaching
7x ROAS — Scarves & Accessories
₹50 CPL · 4 Dealer Conversions — B2B Acquisition
22x ROAS — Home Décor Campaign
2x Bookings YoY — Amusement Park
+75% Orders — Beauty & Personal Care
+40% YoY Sales — Stationery & Lifestyle
₹70L in 1 Month · 9x ROAS — Stationery & Lifestyle
ROAS 3→6 — Casualwear Ecommerce
₹30L Revenue — Single Month
₹1L in 90 Days — Zero to First Sales
CPL ₹14 · 2x Conversions — Education Lead Gen
–17% CPL · 2x Conversions — Debt Management Firm
180 Conversions — CA & CMA Coaching
7x ROAS — Scarves & Accessories
₹50 CPL · 4 Dealer Conversions — B2B Acquisition
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About Us

We're not an ads agency. We're a growth systems architect — we build the complete infrastructure that turns ad spend into compounding revenue for brands across India.

Over 3+ years we've worked across 22+ brands in sectors as different as amusement parks, Dubai finance, baby apparel, home décor, and B2B infrastructure — managing over ₹1.25 Crore in ad spend and generating upwards of ₹10 Crore in client revenue. Every engagement starts with a business goal and builds backwards from there.

What actually separates our work is what happens around the campaigns — the WhatsApp flow that qualifies leads before they reach your sales team, the automation that follows up at 2am, the creative strategy built on real performance data rather than gut feel, and the CRO improvements that make every rupee of ad spend work harder.

Paid Media Strategy
Campaign structure, bidding strategy, and signal quality are the three levers we pull first. We build account architecture around margin and CAC targets — not platform-recommended settings. Every campaign has a clear thesis before a single rupee is spent.
Marketing Systems & AI
We replace manual marketing ops with systems — AI workflows that intake leads, score them, route them, follow up, and report back without human input. The result: faster speed-to-lead, zero drop-off from slow follow-up, and a team that only touches high-intent prospects.
Conversational Funnels
Speed to lead is everything — 78% of buyers go with whoever responds first. We build WhatsApp flows that respond instantly, qualify automatically, and eliminate unfit leads before they ever reach your sales team. Drop-off is engineered out of the funnel, not patched after the fact.
Funnel Diagnostics & CRO
Most ad accounts bleed revenue post-click. We audit pre-click metrics (CTR, CPM, frequency) against post-click data (CVR, ATC rate, checkout abandonment) to isolate exactly where the funnel breaks — then fix the constraint, not the symptom.
Creative Strategy
Creative is the #1 performance lever. We build concepts around hook, angle, and audience psychology — then validate through thumb-stop rate, hold rate, and CTR. UGC, pattern interrupts, social proof stacks, influencer whitelisting — scaled only when the data says so.
LTV & Retention Systems
Acquiring a new customer costs 5x more than keeping one. We build post-purchase sequences, win-back flows, and segmented broadcast campaigns that drive repeat purchase rate and extend LTV — turning one-time buyers into the most profitable segment in the account.
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Case Studies

Real campaigns. Real strategies. Real numbers. Click any case to see the full strategy and execution behind the result.

Ecommerce & Retail
Home Décor Studio
22xROAS
₹30LRevenue — 1 Month
1stPaid Campaign Ever
+
Strategy & Execution
Starting from Zero
  • Brand's first-ever investment in paid advertising — no data, no baseline
  • Analyzed existing organic Instagram to identify top-performing SKUs and content angles before spending a rupee
Creative Intelligence
  • Built initial creatives directly from organic top-performers — reducing testing risk
  • Launched conversion campaigns targeting high-intent audiences at peak demand
Scaling
  • Used data-driven optimization to continuously scale winning ad sets
  • Built a repeatable performance structure for future campaigns
Results Achieved
₹30 Lakhs in RevenueAchieved in a single month
22x ROASExceptional return — one of the highest in the portfolio
Scalable Foundation BuiltBrand now has a proven performance structure for every future campaign
Ecommerce & Retail
Stationery & Lifestyle Brand
+40%YoY Sales
↑ ROASMeta + Google
↑ AOVVia Upsell Flows
+
Strategy & Execution
Creative & Campaign Optimization
  • Tested multiple creative angles and continuously iterated based on performance data
  • For catalog ads (best format), replaced auto-pulled website images with custom-designed product images showing offers, key benefits, and lifestyle usage — significantly improving CTR and CVR
  • Scaled top performers, paused low performers ruthlessly
Google Ads
  • Performance Max and Dynamic Search Ads drove the highest-intent conversions
  • Keyword structure built around buyer intent and seasonal demand patterns
WhatsApp & Retention (via Contlo)
  • Abandoned cart and checkout follow-up automations
  • Upsell and cross-sell flows to previous buyers
  • Upsell plugins on checkout to improve Average Order Value
Results Achieved
40% YoY Sales GrowthCompounding growth driven by creative, Google, and retention working together
Improved ROASAcross both Meta and Google campaigns via optimized catalog creatives
Higher Average Order ValueUpsell flows and checkout plugins lifted AOV without additional ad spend
Health & Beauty
Beauty & Personal Care Brand
+75%Total Orders
↑ TrustVia Influencers
+
Strategy & Execution
Influencer Whitelisting Strategy
  • New product in the market — credibility was the #1 blocker to conversion
  • Collaborated with beauty influencers and ran whitelisted ads from their handles
  • Authentic content and social proof drove maximum conversions vs brand-direct creatives
Multi-Platform Campaigns
  • Meta: Conversion campaigns using influencer-based creatives
  • Google: Non-branded Search, Performance Max, and YouTube Ads to build awareness and demand from new audiences
WhatsApp Retention (via WATI)
  • Abandoned cart and checkout reminders
  • Automated review collection with discount incentives for repeat purchase
  • Post-purchase follow-up messaging to improve retention and generate reviews
Results Achieved
75% Growth in Total OrdersDriven by a combination of influencer trust and multi-platform reach
Improved Customer Trust & ReviewsAutomated review flows built long-term social proof that compounds over time
Hospitality & Experiences
Amusement & Water Park
2xYoY Bookings
↑ WhatsAppEnquiries Automated
↓ ManualCalls Required
+
Strategy & Execution
Meta Ads + WhatsApp Automation
  • Brand Awareness and WhatsApp Enquiry campaigns to drive top-of-funnel volume
  • Built intelligent WhatsApp automation flows that auto-identified whether user was asking about Silverstorm or Snowstorm, then provided ticket details, offers, and pricing automatically
  • Eliminated manual response bottleneck entirely
Seasonal Creative Strategy
  • Teacher's Offer campaign targeting educator community
  • Hall Ticket Offer targeting students and families during exam season
  • Each offer tied to a specific audience segment for maximum relevance
Influencer Partnership Ads
  • Collaborated with travel and lifestyle influencers
  • Ran whitelisted ads from their handles to scale trust and drive large traffic volumes
  • Google brand campaigns to convert high-intent search traffic for ticket booking
Results Achieved
Doubled Bookings vs Last YearAcross the entire seasonal peak period — a genuine business transformation
Direct WhatsApp Enquiries AutomatedLeads qualified and guided to booking without any human intervention
Reduced Dependency on Manual CallsSales team freed up to focus on higher-value tasks
Finance
Debt Management Firm · Dubai
2xQualified Conversions
–17%Cost Per Lead
Sales Team Efficiency
+
Strategy & Execution
The Challenge
  • High volume of non-eligible leads wasting sales team effort
  • Dubai regulations prohibited debt-related keywords in ads entirely
  • Required improved conversion efficiency without increasing spend
Multi-Layer Eligibility Filtering
  • Meta and Google Search with alternative compliant keyword strategies that bypassed restrictions
  • Eligibility criteria (income + liability filters) added to landing pages — users who didn't qualify could not submit their info
  • Same eligibility criteria embedded in ad creatives to eliminate unqualified users before they even clicked
  • Built a lookalike audience of bad leads and excluded them from all targeting
AI WhatsApp Qualification Flow
  • WhatsApp automation collected personal details and required documentation uploads
  • Sales team only ever contacted pre-qualified, document-ready leads
  • WhatsApp follow-up workflows for nurturing warm leads through to conversion
Results Achieved
Doubled Qualified ConversionsSame budget, twice the output — through systematic qualification at every layer
CPL Reduced by 17%Better targeting and pre-filtering drove down acquisition cost
Sales Team Efficiency TransformedZero time wasted on unqualified leads — every conversation was a real opportunity
Ecommerce & Retail
Joggers & Casualwear Brand
3→6ROAS Doubled
+27%Sales Growth
+
Strategy & Execution
Creative Intelligence
  • Ran Partnership (Collab) Ads and Catalog Sales Campaigns on Meta
  • Tested multiple creative variations and discovered that skin-tone product creatives significantly outperformed standard product shots — scaled immediately
Geo-Segmented Scaling
  • Analyzed location-wise performance data to identify best-converting cities
  • Launched geo-segmented campaigns focused on top-performing locations
CRO
  • Identified high view but low conversion issue on product pages
  • Made targeted CRO improvements to landing pages to close the gap
Results Achieved
ROAS Doubled — 3 to 6Through creative optimization and geo-targeted scaling
27% Sales IncreaseDriven by winning creative formats and improved conversion rate on landing pages
Ecommerce & Retail
Baby Apparel Brand
₹1LRevenue in 90 Days
2.5xROAS from Zero
+
Strategy & Execution
Zero to One
  • No online sales history, newly set up website, no conversion baseline
  • Tested 60–70+ products to identify which SKUs the market actually wanted
Building the Funnel
  • Used performance data from product testing to identify winners
  • Built creatives specifically around top-selling SKUs
  • Launched scalable campaigns with optimized audiences and retargeting flows
  • Gradually increased budgets only as conversion performance validated each step
Results Achieved
₹1 Lakh Revenue in First 3 MonthsFrom absolute zero — no prior data, no prior sales
2.5x ROAS EstablishedA proven acquisition funnel and foundation for future scaling is now in place
Ecommerce & Retail
Scarves & Accessories Brand
7xROAS Maintained
+17%Sales Increase
Cost Per Purchase
+
Strategy & Execution
Catalog Creative Overhaul
  • The brand was running standard auto-fetched product images with no differentiation — blending into the feed with no reason to stop
  • Redesigned the entire catalog with custom-built images per SKU — showing styling context, occasion pairing, fabric texture close-ups, and offer overlays
  • Each catalog card was built to answer the buyer's silent question: "What do I wear this with, and why is it worth the price?"
Audience Architecture
  • Segmented audiences by purchase intent stage — cold traffic (interest + lookalike), warm (video viewers, page engagers), and hot (add-to-cart abandoners)
  • Built separate retargeting flows for each stage with messaging that matched where the buyer was in their decision
  • Excluded recent purchasers from acquisition campaigns to protect ROAS and reduce wasted impressions
Scaling & Optimization
  • Ran systematic A/B tests on headline copy, pricing presentation, and CTA variants across catalog ads
  • Identified top 20% of SKUs driving 80% of revenue — concentrated budget and creative investment on proven performers
  • Scaled budgets on winning ad sets in controlled increments (20–30% every 3 days) to avoid auction disruption
  • Weekly creative refresh cycle ensured ad fatigue never became the reason for performance decline
Results Achieved
7x ROAS SustainedMaintained across scaling phases — catalog creative optimization was the primary driver
17% Sales GrowthBetter audience segmentation and higher-converting catalog creatives — growth without inflating spend
Reduced Cost Per PurchaseThree-stage audience architecture eliminated wasted spend on low-intent users
Scalable Creative System BuiltA repeatable catalog creative framework now allows the brand to launch new SKUs with a proven performance structure from day one
Education
Chess Academy
2xConversions
₹14Cost Per Lead
+
Strategy & Execution
WhatsApp Lead Generation
  • Launched WhatsApp lead generation campaigns to simplify the enquiry and enrollment process
  • Implemented eligibility questions inside WhatsApp automation to filter non-serious leads automatically
Conversion Optimization
  • Broadcast follow-ups with limited-time offers to increase enrollment urgency
  • Optimized creative messaging based on parent response behaviour patterns
Results Achieved
Doubled ConversionsThrough WhatsApp automation that nurtured leads more effectively than manual follow-up
₹14 CPLHyper-efficient local targeting kept acquisition cost extremely low
Education
CA & CMA Coaching Academy
180Conversions
↓ CPLReduced
Lead→Call Rate
+
Strategy & Execution
Meta Ads — Lead Gen + WhatsApp
  • Lead generation campaigns combined with WhatsApp messaging ads to reduce drop-offs between form fill and first contact
  • Retargeting ads for form visitors and engaged audiences who hadn't converted yet
Google Ads — Course-Level Segmentation
  • Focused heavily on Search Campaigns targeting high-intent queries
  • Split campaigns by individual courses — each course got its own campaign for higher relevance and better lead quality
  • Keyword structure built around buyer intent and course-specific search behaviour
WhatsApp Nurturing Automation
  • Automated follow-ups and reminders for demo class booking
  • Counselor-based appointment nurturing sequences to move leads from enquiry to enrolled
Results Achieved
180 Conversions GeneratedHigh-quality enrollments driven by course-segmented Search campaigns
Reduced Overall CPLCourse-level campaign splits improved relevance scores and drove down acquisition cost
Higher Lead-to-Call RateWhatsApp automation closed the gap between enquiry and counselor conversation significantly
Ecommerce & Retail
Lifestyle & Gifting Brand
+20%Sales Growth
3.5xROAS
Efficient Scaling
+
Strategy & Execution
The Challenge
  • Limited budget — no room to produce new video creatives upfront
  • Needed to validate audience segments before committing to scale
Static-First Testing Approach
  • Started with static creatives and multiple copy variations to identify best-performing audiences and messaging angles without overspending on production
  • Let data reveal the winning segments before investing in video content
  • Once winning audience segments and angles were confirmed, developed and launched video ads specifically built for scaling those segments
CRO
  • Implemented product page improvements alongside campaigns to increase conversion rate and ensure traffic didn't leak out at the bottom of the funnel
Results Achieved
20% Sales IncreaseDriven by data-validated audience targeting and creative scaling
ROAS of 3.5Achieved efficiently by validating with low-cost statics before scaling with video
Better Audience TargetingStatic-first methodology gave a clear data-backed foundation for every scaling decision
B2B & Infrastructure
Pipes & Fittings Manufacturer
₹50Avg. CPL
4B2B Conversions
Low-Quality Leads
+
Strategy & Execution
B2B Regional Dealer Acquisition
  • Ran regional dealer acquisition campaigns targeting high-potential locations with the right business profile
  • Geo-targeted approach focused on areas with the highest likelihood of dealer conversions
Creative Testing
  • Tested multiple creative angles including testimonial-based ads to build credibility with business decision-makers
  • Continuously optimized by removing low-quality audiences and scaling targeting groups that delivered qualified leads
Lead Qualification
  • Increased lead qualification through customized landing page messaging tailored specifically to dealer/distributor prospects
  • Messaging framed around business opportunity and partnership — not consumer purchase
Results Achieved
Leads at ₹50 Average CPLExceptionally cost-efficient for B2B dealer acquisition in the infrastructure sector
4 Leads Converted to Business PartnersReal B2B relationships and distribution deals — not just form fills
Improved Cost Efficiency Over TimeContinuous creative and targeting optimization compounded performance across the campaign lifecycle
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22+ Brands

Amusement Park
Stationery Brand
Skincare Brand
Finance & Wealth
CA Coaching
Engineering College
Home Décor
Building Materials
Debt Management
Activewear
Baby Clothing
Fashion Accessories
Amusement Park
Stationery Brand
Skincare Brand
Finance & Wealth
CA Coaching
Engineering College
Home Décor
Building Materials
Debt Management
Activewear
Baby Clothing
Fashion Accessories
Gifting Studio
Wellness Brand
Textile & Ethnic Wear
Chess Academy
Supplements Brand
Premium Suits Brand
Immigration Consultancy
Chocolate Brand
Real Estate
Pain Relief
Organic Foods
Travel & Visa
Gifting Studio
Wellness Brand
Textile & Ethnic Wear
Chess Academy
Supplements Brand
Premium Suits Brand
Immigration Consultancy
Chocolate Brand
Real Estate
Pain Relief
Organic Foods
Travel & Visa
04 /

Our Stack

Advertising
  • Meta Ads Manager
  • Google Ads
  • YouTube Ads
  • Snapchat Ads
WhatsApp Marketing
  • WATI
  • Happilee
  • MyMeta
  • Contlo
  • WhatsApp Flow Builder
Automation, AI & CRM
  • Make.com
  • Pabbly Connect
  • HighLevel
  • n8n
  • Claude AI
Analytics & CRO
  • Meta Pixel + CAPI
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio

AI Systems That Save Time & Money

Every workflow we deploy is built around one question: what is this replacing, and what does that save the client? From WhatsApp agents that handle enquiries 24/7 to automated lead scoring that eliminates wasted sales calls — our AI systems compound in value the longer they run.

WhatsApp AI Agent Lead Qualification Bot Instant Lead Response Auto Lead Scoring Sales Pipeline Automation Abandoned Cart Recovery Automated Ad Reporting Competitor Monitoring Post-Purchase Follow-Up
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Ad Spend & Revenue

₹1.25Cr+
Total Ad Spend Managed
₹10Cr+
Total Revenue Generated
8x
Average Return on Ad Spend
22+
Brands Managed
Ad Spend by Objective
Lead Generation₹61.25L
CA Coaching, Amusement Park, Finance, Education, B2B
Ecommerce Sales₹46.25L
Home Décor, Stationery, Apparel, Baby & Lifestyle Brands
Brand Awareness₹17.5L
Beauty, Wellness & New Market Entry Campaigns
Revenue Generated by Objective
Lead Generation₹5.7Cr
CA Coaching, Amusement Park, Finance, Infra & Education
Ecommerce Sales₹3.8Cr
Home Décor, Stationery, Apparel, Baby & Lifestyle Brands
Brand Awareness₹50L
Beauty, Wellness & New Market Entry Campaigns
Philosophy
"The best marketing doesn't feel like marketing — it feels like the right answer showing up at exactly the right moment."

Data without creativity is noise. Creativity without data is gambling. We build systems that do both — at scale, with AI as the multiplier.

Let's Build Something.

Whether you're an early-stage brand or an established player ready to scale — let's talk about what growth actually means for your business specifically.